AustinBiz Facts for Austin Texas

Why your company should become a Purple Cow to survive

Everywhere you look these days in radio, television, magazines, blogs, Internet, newspapers and every time you talk to your colleagues, friends and neighbors who heard a common theme. The economy sucks, real estate and loans are devastated and life support, the economy really is shit and everyone is wrong.

No?

Wrong!

My friend is the time transfer of wealth that occurs once per generation (for people who went to public school is considered as a generation of 20 years! LOL!). Money never lost the illusion of money is simply transferred from one person or entity to another forever.

Warren Buffett on the Charlie Rose in late 2008 stated that "Wishes" if there was more money to invest now. Buffett is like $ 40 billion and said he wanted him I had more money. WOW! What he and the smartest investors and business owners around the world now that 98% of sheepeople (sheep + people) do not know, understand or use?

Just the best time to buy a company, investor, or start a new company in an industry!

Why?

Besides being able to buy quality real estate, land or other companies for pennies on the dollar.

For, as Darwin said: "Only the strong survive "and more companies and individuals are not strong or smart enough to survive this recession or the business scene Century 21.

Take the real estate sector, for example, as two of my companies are directly related to this industry. Not to mention the shock and fear of love spinning media pessimism is spreading scare poor grandmother fucking heart attack every night, after watching the news about the industry.
Ask a real estate agent, mortgage broker, title officer, loan officer, loan officer or the company that everyone will say that time is brutal.

Of course, if they are in this area for thousands of people are fleeing real estate every month because it was too difficult for them living.

Ultimately be a good seller, company, realtor, broker, or lender that is not good enough more. Ago ten years, maybe even five years … but no more. Good will be the death of your business and in the 21 st century, particularly in a recession as well. You, your company and their employees should not settle for less to be a purple cow.

Here is an excerpt from author Seth Godin of Purple Cow and what it means to be a purple cow in place, industry or market.

"You're a Purple Cow or you're not. Or are remarkable or invisible. Make your choice.

What do Starbucks, JetBlue, Krispy Kreme, Apple, Dutch Boy "Hard Candy" are doing? How may continue to confound critics and achieve spectacular growth, leaving behind the brands tried and true age of your last breath?

Face it tired list of "Marketing P have been used for decades to ensure that your product is – Price, Promotion, Advertising, just to name a few, no are working. There is an exceptionally important 'P' to be added to the list. It's Purple Cow.

Cows, after you saw one, or two or ten, are boring. A purple cow, but … That would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and amazing plane. Every day, consumers come face to face with a lot of things that bored a lot of brown cows, but you can bet you will not forget a Purple Cow. And this is not a marketing function that you can type in your product or service. Purple Cow is inherent. It is built right in, or is not there. Period.

Again, take a real estate agent, everyone knows one of them personally in letters from the United States to be honest, there is a piece of dozens or even hundreds. Did you know that according to the National Association of Realtors (NAR) that the estate agent earns on average about $ 32,000 year?

Could you honestly trust someone who earns $ 32 000 just to sell your $ 250,000, $ 500,000 or a million dollars and the house or even your home for $ 100,000? It is the most important decision of active business and more people than ever in his life.

People do it every day and just do not know.

Are you also a function of RNA that over 50% of the registration list of ALL MLS Realtors never sold within 6 months? So the possibility of a real estate agent that you have taken your property and sell in a market good, bad or ugly, as no better than tossing a coin. It is a very good feeling, is.

"Also according to the NRA to the list of professional REALTOR to sell your home, on average, only 6% or less. In English, 94% of the time the agent the list can not or will not sell your home, MLS or real estate agent for a buyer.

What they all add up, that only a small percentage of all real estate agents through the National has the products and know that there are things and make millions a year. Purple Cow tactics used I guess to some extent, even without knowledge. The rest is just annoying as cows or sheep herder, sheep, and we all know to be slaughtered.

But in the real estate sector is the sky the limit now, because real estate agents are quitting and finding a job. This means less competition from other developers. This means that if a position Seller's other property at the time that the purple cow to different construction companies, real estate investors, lenders, mortgage brokers, banks, developers and the average buyer / seller if the market becomes positive (and still does) that are destroying their market.

What are the things you can do now himself to become a purple cow or become a purple cow to get enough business now going through difficult times until the market changes?

For example with a company called, mobile notary Austin gave me the only warranty of its kind Texas and as far as I know the whole country in this industry. Our warranty states if any of our agents loan signing and mobile notary never too late for a company to the next is absolutely FREE!

So to say that the traffic is time bad, bad, another appointment was long, lost, etc … No excuses, we took full possession of our time and actions. Do you want all individuals and companies were like that! This is an industry first, allowing us on track to be a purple cow, or so I thought.

But after reading the book Purple Cow, I account is still only one type of cow boring tactics.

Why?

Because although it may be very unique and for the first time in my niche in the industry, can not spend 10 minutes listening to any radio station which, read a magazine or a newspaper or watch television, where a person or company is not offering a guarantee or offer any thing for free.

When I realized that the plane ride to hell frozen to see my family (which would Wisconsin) who thought of the "Promise of chocolate."

The "Chocolate Promise" is if all or a mortgage company title, bench, chair of the trailer, a law firm, service or the registration of any person to consult a notary or loan signing clients nationwide. What we do is send a box of chocolates with a custom tag to do about our data and saying, "I hope you like our promise chocolate!

We had two loan signings this Houston, TX a few weeks ago, sent us the escrow agent of Texas at Dallas, TX two boxes chocolates and a handwritten card of thanks.

Hand also send thank you cards. I do not mean these cards cheaper than most ass used to send a letter of appreciation letters if you so most are not. I'm talking about $ 3 – $ 5 Type Hallmark card. We sent a handwritten letter and every customer customer.

This is now what we can send a handwritten thank you card to each of our major customers and a box of chocolates for your business, send customers with one hand thank you card to thank them too.

We also sent each of our clients' customers a hand-written cards Birthday entity type, if we can get the date of birth and 90% of the time we do. Actually treat customers better than our clients do most of time.

Simply because the way they treat their customers allows our customers to compare, because if an extension of your business and brand when work with clients every day.

Is to be different …

It's about being creative …

It gives a shit and support …

Is to be great (Or at least I hope) …

It is the proverbial purple cow to market.

I thought this is a big word that I preach to my clients advice companies through National and my staff for all of my various activities I have.

"Do you think your right, but only good block of medium and large is all part high! "

About the Author

Ben Jordan is the founder of Mobile Austin Notary a Texas notary and Texas loan signing agent company that covers the entire state of Texas. Rated as one of the top Austin Texas Notary companies because of their Texas sized customer service, professionalism and vast experience.

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